Internet marketing articles are one of the most important tools for SEO. They can easily drive traffic to your pages and they can be powerful tools for lead generation or sales conversion. However, not a lot of people understand how to use these marketing articles and the main fault lies in the way they use keywords. Keyword optimization is something that has become very crucial in making effective marketing articles.
Do Your Homework!
One of the most common mistakes people make is that they will write an article and then later pick what keywords to relate the article to. This is a very bad method to use because you may not be sure if those keywords are relevant. It’s like building a car with lots of new features without even bothering to find out if people need those features.
There are a lot of tools you can use such as those provided by Google, internet marketing dashboards, and keyword research tools that will allow you to check which keywords are hot and trending. You want to know how often they are mentioned on search engines, social media, and others. You also want to know how tight the competition is for those keywords so you can create a strategy on how to put the market’s focus on your work and not on your competitors.
List down the keywords that you got from your research tools, then start writing Internet marketing articles revolving around those words. This will ensure that they are SEO-friendly and relevant to the market you are trying to tap.
Focus on Quality
Another common problem with most marketing articles is that they fill their articles with keywords from top to bottom. Search engines hate this because it is obvious that the owner is just trying to draw in traffic and a higher page rank. You can get penalized for this and your pages will be ranked down. Obviously, readers will find your articles annoying and useless because all they see are random keywords stuffed together in a paragraph but the overall article doesn’t tell them anything that makes sense-Google does not like this. So, you have to focus on quality content.
Keywords should appear in certain locations such as the title and a few strategic places within the article body. This is to increase visibility with search engine crawlers. However, the article as a whole should be readable, credible, and relevant with well-researched quality content.
Educate Your Reader
If someone told you outright to buy XYZ lawn mower because it is the best product in the world, you probably wouldn’t even care to look into it. However, if they first educated you on its health benefits, prices, and how it is different from all the others you probably would go in, look more into it, and perhaps buy it. Case in point: don’t focus on hard, cold selling because nobody cares about what you claim. Instead, your Internet marketing articles should focus on customer education to get them interested and invested in what you have to offer.
If you want truck load of traffic and high ranking on the search engines, you absolutely have to discover how to use Internet Marketing articles [http://www.celestinkanga.com/article-marketing-strategy/] all top earners online use.